The floortok Journal — original reporting and analysis on luxury retail in Japan

floortok

Journal

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The daily wire on Japan's luxury and retail floors, with the desk's signed analysis and field notes — every story from the company's own announcement.

Editorial illustration — an evening reception in a traditional Japanese garden setting, lantern light and a silhouette figure in a dance pose.
NewsCartier stages its new high-jewellery collection's second chapter in KyotoCartier stages the second chapter of its new high-jewellery collection in Kyoto, with a kabuki performance and Sofia Coppola among the guests.The floortok desk · 20 Oct 2026
A quiet luxury floor with a rack of soft knitwear and a silhouette shopper, one brass accent.
NewsBrunello Cucinelli stages a winter outerwear capsule on Hankyu Umeda's luxury floorBrunello Cucinelli's October Capsule Collection takes Hankyu Umeda's fifth-floor luxury stage from October 21, with outerwear priced as high as ¥1.485 million, the latest in a run of European maisons using the same floor this autumn.The floortok desk · 20 Oct 2026
Editorial illustration — a mountain resort hotel under construction amid pine forest and distant peaks, a crane rising against the skyline.
NewsPalace Hotel breaks ground on a 69-room Hakone resort, aiming for 2029Palace Hotel breaks ground on a 69-room mountain resort in Hakone on the site of its former Hakone Kanko Hotel, with opening planned for autumn 2029.The floortok desk · 20 Oct 2026

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