The US overtakes China as Japan's top-spending visitor nationality
Japan's April-June inbound spending reached a fresh high for the quarter even as visitor numbers fell, and the mix shifted more than the total: American visitors overtook Chinese as the biggest spenders after Chinese spending nearly halved, driven almost entirely by fewer visitors rather than thinner wallets.
Inbound visitors spent ¥2.51 trillion in Japan during April-June 2026, a fresh high for the quarter and the second-highest total the Japan Tourism Agency has recorded for any three-month period, even as the number of visitors fell, according to the agency's preliminary (1次速報) release published 15 July.