Sansan becomes pickleball's top-tier sponsor in Japan, eyeing a 2032 Olympic push
Sansan, the business-card-scanning SaaS company that opened Tokyo's largest pickleball venue this month, has gone further: it is now Pickleball Japan's top-tier sponsor, the newly created Grand Slam Partner tier, funding the national team as the sport chases a place at the 2032 Brisbane Olympics.
Sansan, the Tokyo-listed SaaS company behind the business-card and invoice-management platforms Sansan and Bill One, said on 17 July that it has become the top-tier sponsor of Pickleball Japan, a tier the federation calls Grand Slam Partner, according to Sansan's own newsroom. The federation, formally the General Incorporated Foundation Pickleball Japan, had only just gained official recognition from the Japan Sport Association in June 2026.