Google sets August 13 as the opening date for its first store outside the US, in Omotesando

Google has set August 13, 2026 as the opening date for its Omotesando store, the company said on its official Japan store site — its first company-operated Google Store anywhere outside the United States, and the first time it has attached a fixed date to a project it announced only as opening "this summer" back in June.

The store will sit on the first floor of Tokyu Plaza Omotesando, the shopping complex known as "Omokado," according to Google. It will let shoppers try Pixel phones, Nest devices, Fitbit wearables and accessories hands-on, offer in-store pickup for online orders, provide in-store repair for Pixel devices and setup help from staff, and run workshops, the company said when it first announced the project.

Omotesando is already one of Tokyo's densest flagship strips for global fashion and beauty houses, so a company-run store there — rather than shelf space inside a carrier or electronics chain — gives Google a controlled setting to sell Pixel, Nest and Fitbit as one line and offer support under its own name, in a market where the iPhone has long set the pace on smartphones. Fixing the date to a single day, rather than leaving it as a seasonal window, also means Google can now build a proper opening moment around it rather than let the news trickle out store by store.