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Analysis

Aeon Mall's eighth Vietnam mall is by far its smallest — and that's the point

AEON MALL opened AEON MALL Da Nang Thanh Khe on 3 July 2026 — its first in Da Nang and its eighth in Vietnam. At about 30,000 square metres of floor space it is a fraction of the group's usual Vietnamese mall, because it occupies four podium floors of a mixed-use tower rather than a suburban land bank — a compact urban format Aeon is testing as its overseas engine.

Editorial illustration of a compact multi-storey urban shopping podium at the base of a mixed-use tower in a tropical coastal city, seen along a low diagonal, warm off-white light and a single small brass accent.
An urban podium, not a suburban box: Aeon's Da Nang mall stacks into four floors of a tower. · Illustration by floortok.com

AEON MALL opened AEON MALL Da Nang Thanh Khe on 3 July 2026, the company said — its first mall in the central Vietnamese city of Da Nang and the eighth it operates in the country. According to AEON MALL, roughly half of the mall's specialty stores are opening in Da Nang for the first time, in a city whose population has passed three million since a 2025 administrative merger with the former Quang Nam province.