JAL and Marriott Bonvoy launch reciprocal elite status, a first for each
Japan Airlines' JAL Mileage Bank and Marriott Bonvoy launched a reciprocal elite-status partnership on 14 July, JAL's first such tie-up with a global hotel group and Marriott's first comprehensive alliance with a Japanese carrier — a loyalty play, not a discount, aimed at each other's most valuable repeat customers.
Japan Airlines and Marriott International said on 14 July they have launched a reciprocal loyalty partnership between JAL Mileage Bank (JMB) and Marriott Bonvoy, in a release posted to JAL's own newsroom. JAL described it as the airline's first strategic collaboration with a global hospitality group; Marriott called it its first comprehensive alliance with a Japanese airline.