PARCELLE layers a week of pop-ups onto its Matsuyama jewellery counter
A gemstone marché, a pop-up shop and a trunk show run back to back at Iyotetsu Takashimaya — three ways to keep one small counter feeling new.
PARCELLE, the Tokyo jewellery brand, is running three back-to-back events at Iyotetsu Takashimaya in Matsuyama this month, layering a gemstone marché, a pop-up shop and a trunk show onto the permanent counter it has held in the store since April 2025, according to the brand.