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L'Oréal's SkinCeuticals leaves the clinic for a department-store debut at Isetan Shinjuku

L'Oréal Japan is taking SkinCeuticals, sold only through clinics in Japan until now, into a department store for the first time, with a six-day pop-up at Isetan Shinjuku timed to the store's phased beauty-floor rebuild.

Illustration of a department-store beauty pop-up counter with skincare bottles and jars arranged on a plinth, and a silhouette shopper browsing beside it.
Illustration by floortok.com

L'Oréal Japan is putting SkinCeuticals, a skincare brand it has sold exclusively through clinics in Japan, into a department store for the first time, running a pop-up at Isetan Shinjuku's "Isetan Beauty Weeks 2026" skincare edition from 29 July to 3 August, according to a release dated 24 July.