United Arrows debuts a new in-house brand, ER, without saying what it is
United Arrows opened a special site for its 2026 Autumn Collection spanning 38 group brands and more than 800 items — and used it to introduce a new in-house label called ER, without disclosing what the brand actually sells.
United Arrows opened a dedicated website for its 2026 Autumn Collection on 19 August, gathering 38 brands from across its group and more than 800 items of autumn merchandise, the company said in a release the same day.