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Palace Hotel Tokyo's confectionery shop tests Hokkaido with a fresh-pastry-free pop-up

Palace Hotel Tokyo's confectionery brand is testing Hokkaido demand the cheap way: a week-long pop-up on a Sapporo department-store floor, stocked only with tins and boxes that can travel from Tokyo.

Flat-vector illustration of a department-store basement confectionery event corner, a silhouette shopper reaching for a gift tin as an apron-clad assistant arranges boxes behind the counter.
Illustration by floortok.com

Palace Hotel Tokyo's confectionery shop, Sweets & Deli, is opening its first pop-up in Hokkaido, running for a week at Daimaru Sapporo from 26 August to 1 September, according to the hotel's own announcement.