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GU unveils its first full collection under new creative director Francesco Risso

GU unveiled its first full collection under Francesco Risso, the former Marni creative director, remaking its line-up around six concepts at prices from ¥1,290 to ¥5,990 — a full-line creative-director appointment, not a one-off capsule, that bets an idiosyncratic Milan design sensibility can scale at fast-fashion prices without losing itself.

Flat-vector illustration of a fast-fashion store rail with six loosely grouped clothing capsules of different moods, arranged in a calm, orderly row.
Illustration by floortok.com

GU unveiled its first full collection designed under Francesco Risso, the Italian designer who joined as creative director after a decade at Prada and nine years leading Marni, according to Fast Retailing. The range launches in late July and marks GU's 20th year.