GU unveils its first full collection under new creative director Francesco Risso
GU unveiled its first full collection under Francesco Risso, the former Marni creative director, remaking its line-up around six concepts at prices from ¥1,290 to ¥5,990 — a full-line creative-director appointment, not a one-off capsule, that bets an idiosyncratic Milan design sensibility can scale at fast-fashion prices without losing itself.

GU unveiled its first full collection designed under Francesco Risso, the Italian designer who joined as creative director after a decade at Prada and nine years leading Marni, according to Fast Retailing. The range launches in late July and marks GU's 20th year.