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Snow Peak and Helinox team up for the first time, on folding outdoor furniture

Two of the outdoor world's most design-led premium brands are collaborating for the first time, on a chair and table that lean on co-branding rather than price to hold their position.

Editorial illustration of a folding outdoor chair and table set up outdoors on grass in soft afternoon light.
Illustration by floortok.com

Snow Peak and Helinox will launch their first joint collection on August 13, a folding chair and table sold under the name Noga, Snow Peak said in a release on its own site. The Noga Chair is priced at ¥22,000 and the Noga Table at ¥33,000, both tax included, and the collection will be sold through Snow Peak's own online store, according to the release. The name Noga derives from nogake (野掛け), an old term for a casual outdoor outing, the release said, describing the launch as the two brands' first-ever collaboration.