Onward's WEGO opens its first mainland China store, testing Shanghai's Huaihai Road
Onward's youth label WEGO will open its first mainland China store on Shanghai's Huaihai Road in September, converting years of Tmall, Taobao and Xiaohongshu traction and two pop-ups into a permanent lease.
Onward Holdings' youth-fashion label WEGO will open its first bricks-and-mortar store in mainland China on 30 September, on Shanghai's Huaihai Road, the company said in a release dated 22 July. The 187-square-metre store occupies the first floor of a Bailian Group commercial building in the Huangpu district and will trade 10am to 10pm daily.