Yokohama Vanilla, maker of a Guinness-certified financier, makes its Shikoku debut at Takamatsu Mitsukoshi
Yokohama Vanilla, whose salted-vanilla financier holds a Guinness World Record for units sold in 12 hours, will open its first Shikoku pop-up at Takamatsu Mitsukoshi from Aug. 12 to 18.
Yokohama Vanilla Inc. will open its first pop-up in Shikoku at Takamatsu Mitsukoshi from Aug. 12 to 18, in the main building's basement event space, the company said. The Yokohama-based gift-confectionery brand, founded in October 2024 and led by chief executive Yuto Takahashi, said the store marks its first appearance in the region.