Matsuya Ginza opens a pop-culture museum annex, betting on content over merchandise
Matsuya Ginza will open a three-floor annex on 5 September anchored by a compact exhibition space called Ginza Mirai Museum, running roughly ten anime, manga and game exhibitions a year, with agnès b. following on the ground floor in October as the department store targets ¥7 billion in content-business sales by fiscal 2029.
Matsuya Ginza said in a release dated July 2026 that it will open a new three-floor annex called Matsuya Ginza Namiki-dori-kan on 5 September, anchored by a compact museum devoted to anime, manga and games.