Prince Hotels takes naming rights on a public Okinawa beach, renaming it after itself
Okinawa Prince Hotel Ocean View Ginowan has won the naming rights to the adjacent, city-run Tropical Beach, rebranding it Prince Ginowan Tropical Beach just as Okinawa's peak summer season gets under way.
Ginowan City and the Okinawa Prince Hotel Ocean View Ginowan signed a naming-rights agreement for the city's Tropical Beach on 21 July, the hotel said in a release, after the property submitted the winning proposal to the city's public tender for a naming partner. A signing ceremony was held that day at Ginowan City Hall between mayor Atsushi Sakishin and the hotel's general manager, Suguru Sato. The beach's new name is Prince Ginowan Tropical Beach; the release did not disclose the term of the agreement or any fee.