Loewe names Okada Masaki its brand ambassador, three years after the first fitting
The appointment lands mid-reset at the maison, and follows a relationship Loewe has been building in Japan since 2023 rather than a name bought cold.
Loewe Japan has appointed the actor Okada Masaki as a brand ambassador, the LVMH-owned maison announced on 17 August. Okada, born in Tokyo in 1989 and acting since 2006, becomes the house's named face in a market where ambassador appointments are among the fastest levers a European maison has.