ASICS raises its sales forecast above ¥1 trillion for the first time
ASICS has pushed its own full-year sales guidance above ¥1 trillion for the first time — but the profit forecast is rising faster than the sales one, a margin story dressed up as a top-line record.
ASICS has raised its full-year sales forecast above ¥1 trillion for the first time, according to the H1 FY2026 financial summary the sportswear group released on 14 August. The Kobe-headquartered company also lifted its profit and dividend forecasts, and said it will dissolve ASICS Shoji, the wholly owned trading subsidiary that has run part of its walking-shoe business.