Asics opens a second Japan flagship, and adds a paid consultation lounge
A four-floor Shinjuku store opening 31 July adds embroidery customisation and a paid private lounge to Asics's home-market retail. The bet is on service, not shelf space.
Asics will open ASICS FLAGSHIP SHINJUKU on 31 July 2026, at 3-17-5 Shinjuku in Tokyo's Shinjuku Ward, the company said. Asics describes the store as roughly 605 square metres across four floors, open from 11:00 to 19:00, and says it is the brand's second flagship in Japan after Harajuku and its third worldwide, alongside a Shanghai store.