floortok

Journal

·
News

Isetan Shinjuku gets a pre-sale window for CFCL x VEJA's second sneaker

Isetan Shinjuku will give CFCL and VEJA's second sneaker collaboration a store-exclusive pre-sale window before the shoe's wider release in September — a small pop-up that shows how the Men's Creators floor keeps traffic moving between capsule drops.

Editorial illustration of a single sculptural sneaker displayed on a plinth in a department-store pop-up, beside a rack of folded knitwear, with a shopper glimpsed from the side pausing to look.
Illustration by floortok.com

Isetan Shinjuku will host a pop-up for CFCL and VEJA's second sneaker collaboration, running 19-25 August on the Men's Building's sixth floor, in the Men's Creators section, the store said in an announcement.