Kosé readies PAÑPURI's first Japan flagship for an Aug. 28 opening in Minami-Aoyama
Kosé Holdings will open PAÑPURI's first Japan flagship in Minami-Aoyama on Aug. 28, turning its 2024 purchase of the Bangkok wellness-fragrance brand into a four-store domestic rollout rather than a line inside its own department-store beauty counters.

Kosé Holdings said it will open PAÑPURI's first flagship store in Japan on Aug. 28 in Tokyo's Minami-Aoyama district, according to a release posted on the beauty group's corporate newsroom. The store, at 5-6-5 Minami-Aoyama in Minato Ward, will open with exclusive merchandise, gift services and personalised fragrance consultations, the company said, with a wellness spa offering oil-based treatments to follow inside the same store in late October.