Chanel keeps the top spot on Lyst's Q2 hot list, but Issey Miyake logs the index's sharpest demand rise
Chanel again topped Lyst's quarterly ranking of fashion's hottest brands and products, the fashion search platform said, but the standout mover was Issey Miyake, whose shopper demand rose faster quarter on quarter than any other brand in the index.
Chanel retained the top spot on Lyst's Q2 2026 Hot List, the fashion search platform's quarterly ranking of shopper demand, the company said. Lyst credited the launch of Chanel's Coco Beach and Métiers d'Art 2026 collections with sustaining brand discovery, and noted that searches for Chanel sunglasses on its platform rose 70% quarter on quarter.