FamilyMart tests a fashion-retail format, with NIGO and Wonderwall behind its first FAMIMA flagship
FamilyMart opened its first FAMIMA flagship, FAMIMA PARK AZABUDAI, in Toranomon on 10 July: a 217-square-metre store built around a clothing shop-in-shop, with creative direction from NIGO and design by Wonderwall, testing whether a convenience-store operator can carry fashion retail as well as it carries a rice ball.
FamilyMart opened FAMIMA PARK AZABUDAI on 10 July, the first flagship of a new store concept called FAMIMA, at 2-10-5 Toranomon in Tokyo's Minato ward, the company said. The 217.05-square-metre store is part of what FamilyMart calls its Next FamilyMart Project, timed to the chain's 45th anniversary this September.