TOKYO BASE opens a craft-led flagship, JAPAN EDITION, on Ginza's Namiki-dori

TOKYO BASE's new Ginza flagship sells other makers' craft, not its own designs: a bet that the address can carry the premium.

The floortok desk · 2 min read · 20 July 2026

A flat-vector illustration of a two-storey craft boutique glowing at dusk on a tree-lined Ginza side street, with a stairway leading to a warm basement level. — Illustration by floortok.com

TOKYO BASE has opened JAPAN EDITION, a new store banner dedicated to Japanese craft and artisanal heritage, on Ginza's Namiki-dori, the listed apparel group said in a statement. The store began trading on 16 July at 2-3-5 Ginza, on the low-rise arcade that anchors much of the district's luxury retail.