IHG expands its Japan-born LINE booking app to Thailand and Taiwan
IHG is exporting the LINE mini-app booking channel it built for Japan — now over 4 million followers strong — to Thailand and Taiwan, betting that Japan's messaging-app playbook travels to two of the only other markets where LINE, not a global rival, dominates.
IHG Hotels & Resorts is taking the LINE-based direct-booking channel it built for Japan and replicating it in Thailand and Taiwan, according to a 14 August announcement from IHG plc.