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Jaeger-LeCoultre swaps its Ginza Namiki boutique for a flagship built around watchmaking

Jaeger-LeCoultre is shutting its Ginza Namiki-dori boutique for four days and reopening it as a heritage-led flagship with Japan's first hands-on watchmaking floor — deepening the maison's bet on a street that is fast becoming Ginza's watch row.

Illustration of a luxury watch boutique interior with a glass-walled workshop area where a watchmaker's tools and loupe sit on a bench, warm near-monochrome palette.
Illustration by floortok.com

Jaeger-LeCoultre is closing its Ginza Namiki-dori boutique on 16 August and reopening four days later, on 20 August, at a new address a few doors down the same street — 5-5-15 Ginza, Chuo-ku — according to a release from Richemont Japan distributed via PR TIMES on 27 July.