TAG Heuer returns to the Omotesando address where it started, in a redesigned two-floor boutique
TAG Heuer has reopened its Tokyo boutique at 5-8-16 Jingumae, the Omotesando address where its first Japan store opened in 1995 and which it left for Omotesando Hills in 2022 — this time across two floors with its own lounge, a bet that a street-level address still outweighs a mall one.
TAG Heuer has reopened its Tokyo Omotesando boutique at 5-8-16 Jingumae in Shibuya Ward, the address where the Swiss watchmaker opened its first directly operated store in Japan in 1995, according to a release from LVMH Watch & Jewelry Japan dated 4 June announcing the 1 August reopening. The brand had relocated to Omotesando Hills in 2022; the new store returns to what the company calls a symbolically significant location.