YSL Beauty adds a woody skin-musk 'Intense' to its MYSLF fragrance line in Japan

Yves Saint Laurent Beauty is deepening its MYSLF franchise rather than replacing it, adding an Intense edition built around a skin-hugging musk instead of a louder new scent family.

The floortok desk · 3 min read · 7 August 2026

An editorial illustration of a perfume bottle silhouette displayed on a spotlit plinth at a department-store beauty counter, a silhouette shopper approaching, warm cream, teal and terracotta tones, no text or logos. — Illustration by floortok.com

Nihon L'Oreal, which operates Yves Saint Laurent Beauty in Japan, began nationwide sales today of MYSLF Eau de Toilette Intense, a new addition to its MYSLF men's fragrance line, the company said. Advance sales had opened on 29 July at YSL Beauty's official online boutique, its Omotesando flagship boutique and ZOZOCOSME.