Korean skincare house Sulwhasoo makes its Japan retail debut at an Isetan Shinjuku pop-up
Amorepacific's prestige skincare brand Sulwhasoo is testing the Japan market with a six-week pop-up inside Isetan Shinjuku's beauty hall, its first full-scale domestic retail run, complete with three Japan-debut products and gifting perks.
Amorepacific Japan said it will open a limited-run pop-up shop for Sulwhasoo, its Korean prestige skincare brand, on the first floor of Isetan Shinjuku's main building, inside the store's beauty and promotion section, running from 5 September to 13 October — the brand's first full-scale retail presence in Japan, according to the company.