Korean self-photo-booth brand DON'T LXXK UP makes its full Japan entry with months-long stores in Shinjuku and Namba Marui
PRISM.ER, the Tokyo company behind DON'T LXXK UP's Japan business, is moving the Korean high-angle photo-booth brand out of one-off pop-ups and into months-long limited-run stores in Shinjuku and Namba Marui's event spaces, opening with a Halloween tie-up to Yoshimoto Kogyo's ENJIN.
PRISM.ER Inc., the Tokyo company that runs DON'T LXXK UP's Japan business, said it is opening months-long limited-run stores for the Korean self-photo-booth brand inside Marui's Shinjuku main building and Namba Marui -- its first full-scale entry into the Japanese market, after a run of short, one-off event bookings.