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Paris label Martin Martin makes its Japan debut with an Isetan Shinjuku pop-up

Paris label Martin Martin makes its Japan debut with a two-week Isetan Shinjuku pop-up, which its distributor calls the first step in a "full-scale" push into the market.

Illustration of a pop-up boutique corner in a Tokyo department store, structured jackets on a rack beside wrapped gift boxes, a shopper browsing from behind, warm editorial style.
Illustration by floortok.com

DIGA Corporation, the Japan distributor for Paris-based label Martin Martin, said the brand will hold its first pop-up in the country at Isetan Shinjuku's Main Building, running September 16 to 29 on the third floor's contemporary and promotion section.