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Descente turns its Ginza golf complex into a three-floor 'premium sports' flagship

Descente is converting its golf-only complex on Ginza's Namiki-dori into a full-line flagship spanning training wear, its outdoor Alterrain line and what it calls the country's largest footwear floor for the brand — holding, and broadening, its ground on one of Tokyo's most-watched luxury streets.

Illustration of a sportswear flagship's shoe wall beside a staircase on a city street corner
Illustration by floortok.com

Descente has converted its golf-only complex on Ginza's Namiki-dori into a full-line flagship, reopening on September 17 as DESCENTE GINZA with training wear, its outdoor-technical Alterrain line and what the company calls its largest-scale footwear floor.