BEAMS relaunches its Nagoya Station store as a wider, complex-format shop, timed to its 50th year
BEAMS is replacing its nine-year-old Nagoya Station store with a wider format carrying men's, women's and tailoring lines together, opening days into the biggest promotional push of its 50th-anniversary year.
BEAMS said it will reopen its Nagoya Station store on September 4 as BEAMS NAGOYASTATION, a wider-format shop on the third floor of Takashimaya Gate Tower Mall, replacing BEAMS HOUSE Nagoya, which had operated on the same site with a narrower, adult-skewing assortment since 2017.