Tokyo sock label +socks opens its first permanent shop, on Isetan Shinjuku's SEED floor
+socks, a Tokyo sock brand that has sold only through pop-ups and limited stints until now, has opened its first permanent shop-in-shop, taking space on Isetan Shinjuku's SEED floor for everyday-basics brands.
FMFS Corporation, the Tokyo company behind the sock brand +socks, opened its first permanent retail space on 2 September inside Isetan Shinjuku's main building, on the first floor's "Isetan SEED" section, according to the company's own announcement. +socks, launched in May 2021, had until now sold only through temporary pop-ups and short-term store stints, with no official online shop.