J. Front's fashion-rental brand AnotherADdress adds a paid styling diagnosis at Toranomon Hills
Daimaru Matsuzakaya is charging ¥7,700 for a 45-minute styling diagnosis at its AnotherADdress fashion-rental shop inside Toranomon Hills -- a small but concrete sign of a department-store group testing paid service revenue inside a subscription-fashion concept, beyond the clothes themselves.
Daimaru Matsuzakaya Department Stores, the department-store operating arm of J. Front Retailing, said its fashion-rental brand AnotherADdress began offering a paid styling diagnosis at its Tokyo shop inside Toranomon Hills on October 20, with bookings opening the day before, according to a release dated October 19.