Isetan Shinjuku's 14th Salon de Parfum gathers 47 brands, ahead of a planned permanent fragrance floor
Isetan Shinjuku's 14th annual Salon de Parfum brings 47 brands and more than 1,000 scents to its sixth floor for five days, but the bigger signal is Isetan Mitsukoshi's plan to turn part of the store's cosmetics floor into a permanent fragrance space from next summer.
Isetan Mitsukoshi Holdings said Isetan Shinjuku will run the 14th edition of its Salon de Parfum fragrance fair, bringing 47 brands and more than 1,000 scents to the main building's sixth-floor event space from October 8 to 12, with a preview day on October 7 for M.I. Card holders, according to a release dated September 29.