Givenchy relaunches its Isetan Shinjuku counter around a world-limited scent named for Tokyo
Givenchy is rebuilding its Isetan Shinjuku beauty counter around a single new fragrance, betting that a world-limited scent named for Tokyo — plus first-100 gifts — pulls shoppers to one physical counter rather than a screen.
Givenchy is refreshing its counter at Isetan Shinjuku's main building, on the first floor of Isetan Beauty Cosmetics, reopening September 2, according to LVMH Fragrance Brands Japan, the maison's fragrance and beauty licensee in Japan.