IHG brings its new Noted Collection brand to Japan, with hotels in Shinjuku and Ginza
IHG is bringing Noted Collection, the lifestyle brand it launched only in February, to Japan for the first time with two very different Tokyo hotels — a Kabukicho-adjacent rebrand in 2027, then its first ground-up build in Ginza in 2029 — testing the brand on borrowed walls before betting on new ones.
IHG Hotels & Resorts said it will bring its Noted Collection brand to Japan for the first time, with two Tokyo hotels — a 207-room property in Shinjuku opening in 2027 and an 81-room new-build in Ginza opening in 2029 — according to a release from IHG・ANA・ホテルズグループジャパン合同会社 (IHG ANA Hotels Group Japan) dated September 28.