Fred Perry rebuilds its Lumine Shinjuku shop as its Tokyo "core store"
Fred Perry's Japan licensee has reopened its Lumine Shinjuku shop with an expanded shirt wall, a colour-changing LED partition and a full mirror wall, naming it the brand's core store for the Tokyo area — a small but concrete marker of how much a mall tenant is willing to rebuild a single floor.
Hit Union, which holds the Japan licence for British brand Fred Perry, reopened its shop on the fifth floor of Lumine 2 in Shinjuku on 10 September after a renewal, naming it the brand's core store for the Tokyo area, the company said.