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Cake.jp brings its picture-book cookie-can pop-up to Lumine Machida

Online cake retailer Cake.jp is running an 11-day pop-up at Lumine Machida through October 18, selling allergen-free cookie cans themed on picture books such as The Very Hungry Caterpillar and Paddington -- the latest stop for a format the company says has already appeared at more than 50 venues around Japan.

Editorial illustration of a row of round cookie tins on a station-front pop-up counter, each tin bearing a different simple storybook motif, with commuters in silhouette behind, in a warm flat-vector style.
Illustration by floortok.com

Cake.jp, the Tokyo company behind the online cake and sweets retailer of the same name, is running an 11-day pop-up store at Lumine Machida from October 8 to 18, according to a release from the company.