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BEAMS brings Tiger Woods' SUN DAY RED to Japan for the first time

BEAMS has signed a Japan distribution deal for SUN DAY RED, the golf-and-lifestyle label built around Tiger Woods, launching it first at a tournament pop-up this week before giving it a single exclusive retail home at BEAMS GOLF Yurakucho.

Editorial illustration of a crossover golf-and-lifestyle apparel display in a Tokyo select shop, with technical polos and jackets beside gym bags and a golf bag, a green visible through a window beyond.
Illustration by floortok.com

BEAMS said in a release dated October 5 that it has signed a partnership agreement with Sunday Red, LLC to bring SUN DAY RED — the golf and lifestyle brand built around golf legend Tiger Woods — into Japan for the first time.