Takashimaya Shinjuku turns its 2nd floor into an after-dark wind-down shop through September 30
Takashimaya's Shinjuku flagship has turned an eight-day pop-up into a test of whether Tokyo shoppers will come back after dark for a store built around the hours before bed rather than the ones before work — the kind of evening-economy format other department stores will watch to see if it earns a repeat slot.
Takashimaya opened an eight-day pop-up called RECHARGE for TOMORROW on the second floor of its Shinjuku store, in the event space known as The Main Square, running from 23 to 30 September, according to a release from Takashimaya.