Takashimaya's New Year osechi pre-orders run 1.4x ahead of last year as it consolidates its range online
Takashimaya says reservations for its New Year osechi gift boxes are running about 1.4 times ahead of last year, and it has just gathered nearly its entire in-store and mail-order range — some 1,150 items — onto its online store for the first time, a bet that a rare nine-day year-end holiday will keep pulling gift-food spending forward.
Takashimaya said reservations for its 2027 New Year osechi gift-food boxes have run at roughly 1.4 times last year's pace since its first ordering window opened on 19 August, and that from 10am on 18 September its online store began carrying around 1,150 varieties — a second-phase expansion of about 1,000 items that the company says now covers almost everything sold across its physical stores and mail-order catalogue.