STELLA BEAUTE pops up at Isetan Shinjuku with its first laser-therapy hair dryer
Beauty-device brand STELLA BEAUTE is testing Isetan Shinjuku's basement beauty floor with a two-week pop-up built around personalised consultations and its first device using low-level laser therapy — a format bet, not just a product one, on a floor department stores use to vet which DTC beauty brands earn a permanent counter.
Beauty-device brand STELLA BEAUTE will run a pop-up store at Isetan Shinjuku's Main Building, on the second basement floor's Beauty Apothecary section, from October 14 to 27, the brand's operator Kirala said on October 7. The format centres on reservation-based consultations tailored to each visitor's concerns, with walk-ins accepted when open slots remain on the day; reservations were taken via the ticketing platform livepocket from October 3 to October 12.