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Sogo Hiroshima rebuilds its cosmetics floor for the first time in 23 years

Sogo & Seibu is growing the cosmetics floor at its Hiroshima flagship by nearly 40%, aiming for the largest beauty floor in the Chugoku-Shikoku region and landing regional debuts for Make Up For Ever and La Mer along the way.

Illustration of a bright department-store cosmetics floor with counters and mirrors
Illustration by floortok.com

Sogo & Seibu is rebuilding the cosmetics floor at Sogo Hiroshima for the first time in 23 years, aiming to create the largest such floor in the Chugoku-Shikoku region, the department-store operator said in a release dated 17 September.