Shiseido wins two Pentawards for a gummy-textured face wash and an Osaka Expo skincare concept
Shiseido took a Silver and a Bronze at Pentawards 2026, the global packaging-design competition, for a jelly-textured facial cleanser and an algae-inspired skincare concept first shown at Expo 2025 Osaka -- a reminder of the design work behind the counters it runs in Japan's department-store beauty halls.
Shiseido Company, Limited said it won two prizes at Pentawards 2026, the Belgium-founded packaging-design competition now in its twentieth year, which drew more than 2,000 entries from 66 countries and regions this year.