Sanyo Shokai opens first AUREME store at Newoman Shinjuku
Sanyo Shokai's new brand AUREME opens its first store at Newoman Shinjuku on 10 September, betting on mall-based retail, a widened size range and a repair programme rather than another department-store concession.
Sanyo Shokai will open the first store for AUREME, a new apparel brand, on 10 September at Newoman Shinjuku, the company said in a release. The second-floor store marks the legacy Japanese apparel maker's push into direct retail outside the department-store floors that have long been its main channel.