Ralph Lauren launches its first official Japan app, with a members-only pre-sale
Ralph Lauren Japan has launched its first-ever official app, folding stores, its Japan e-commerce site and membership into one platform and opening with an app-exclusive pre-sale — matching a unified-membership standard that domestic department stores and apparel chains set years ago.
Ralph Lauren Japan LLC launched its first-ever official smartphone app on 14 September, unifying physical stores, its Japan e-commerce site and membership services into a single platform, the company said in a release. The app is built around three stated pillars — exclusive content, connected shopping across channels, and personalised recommendations — and the company plans to add AI-driven styling suggestions in future updates.