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PLAZA opens a new Tokyo-branded format at Shinjuku Marui for its 60th anniversary

Marui Group said PLAZA, the character-goods and lifestyle chain marking its 60th anniversary this year, will open a new store format, PLAZA TOKYO+, on the basement floor of Shinjuku Marui's main building on November 20 — built around fan-culture merchandise, exclusive collaborations and an imported frozen-yogurt café aimed at both Tokyo residents and the international visitors the release says now define the neighbourhood.

Editorial illustration of a basement lifestyle store aisle seen on a diagonal, with shelves of soft plush toys, pastel stationery and tote bags and a small frozen-yogurt counter at the far end, two shoppers in silhouette walking toward it.
Illustration by floortok.com

Marui Group said PLAZA TOKYO+, a new store format from the lifestyle and character-goods chain PLAZA, will open on November 20 on the basement floor of Shinjuku Marui's main building, in a release dated September 30. The store will run 11:00 to 21:00, the company said.