Takashimaya wins a 12-day head start on PAUL & JOE BEAUTE's new face powder
Albion's PAUL & JOE BEAUTE is putting its newest face powder on Takashimaya's counters a full 12 days before the national launch, wrapped in a store-only gift set — a clean, small example of a department store trading floor space for a beauty brand's first flush of demand.
Albion Corporation's PAUL & JOE BEAUTE has given Takashimaya a 12-day exclusive on its newest face powder, putting the product on the department store's counters from 20 August, a full 12 days ahead of the brand's national release on 1 September, according to the company.